Pages

Thursday 17 December 2009

RANDOM RANT- How A Poster Can Put You Off A Film…

Above we have the poster for the sure-to-be-so-formulaic-it-will-make-you-puke romantic comedy ‘Did You Hear About The Morgans.’

There are bad posters and then there’s this. I know Photoshop is an essential tool in making film stars and the like seem less like ‘us,’ and more like superhuman deities, but this poster takes the proverbial biscuit.

I do sympathise though. The guy who had to touch up this particular poster had a hell of a job.

First off, Hugh Grant and Sarah Jessica Parker are long past their ‘best,’ in terms of both looks and their films.

To tackle this, the Photoshop guy/gal has decided to pretty much cover this up- in any way possible.

Look at Jessica Parker in the poster. Now look at her in the photo below. It seems as if, clearly sickened by Jessica-Horseface-Parker’s puke inducing skin tones, the photo shopper has simply decided to cut out the middle man, and simply slapped a layer of white gloss over Parker’s ugly mush.

She now looks more ghost than human. It says a lot that this new poltergeist look is better/less horrifying than her old/real look.

Hugh Grant looks a little better, but I feel this is only because of having Parker right below him. It’s like putting a bag of trash next to a puddle of sick.

So, in conclusion, this is a terrible poster. I can’t imagine anyone being convinced to go and see this film after being exposed to it. I’m almost tempted to hang around in my cinema all day just to see what types of creatures would voluntarily pay to watch it.

I think a better approach for the distributors of this film would of a been a bit of self depreciation. Instead of putting the ageing ‘stars’ actual faces on the poster, they should have put some cartoonish caricatures on it instead. At least that would show some balls, and I for one, would have applauded it.

For Grant, he should of been drawn with an oversized head sporting a exaggerated floppy fringe, alongside a speech bubble saying- “Yes, I'm playing the bloody annoying, over mannered English fop. Again.”

For Parker, she should have been made out as a half woman half horse mutation, getting stuck into a trough of tasty mule slop. They could even elongate her face so that- oh. Never mind.

No comments:

Post a Comment