Bizarre isn't it? Judging from the many confused expressions I spotted from customers looking at this cover I would say that this cover was a mistake- by The Express and Level 5.
Over fifty copies were left over in our shop in which I work, where usually there are around 5 or 6. I've said it many times before, but most people are easily confused. So the Express readership, who are mostly middle aged or older, would likely have been bemused by this cover and therefore avoided it, scuttling away from it in a confused stupor.